Cameron Highlands serves as the focal point for strawberry cultivation in Malaysia, alongside tea plantations and vegetable markets. Strawberries, an integral part of the picturesque scenery in this resort destination, thrive in the cold climate, allowing year-round cultivation throughout the highlands. The primary areas for strawberry farming are Tanah Rata, Brinchang, and Kea Farm.
During the strawberry season, numerous farms in these regions offer the unique experience of handpicking strawberries to attract visitors. The widespread popularity of this delicate fruit has given rise to a vibrant cottage industry, producing a variety of souvenirs, pillows, clothing, keychains, toys, and other merchandise featuring the strawberry theme.
Local cafes and restaurants have embraced the trend of incorporating strawberries into their menus, whether as ingredients in dishes or as a choice of flavor in pies, cakes, ice cream, waffles, chocolate, and beverages. Due to the limited shelf life of fresh strawberries, unsold stock at farms and markets is often transformed into jams, pickles, biscuits, and other dry goods for sale.
Strawberry Season in Cameron Highlands
The optimal time to savor fresh strawberries in Cameron Highlands is from May to August, during the months with the least rainfall. Hydroponic methods are employed in greenhouses to cultivate strawberries, ensuring high volume and rapid production rates. The plants are arranged in soil bags or pots, and stacked on racks, and the greenhouses maintain a dry environment conducive to the ideal growth of the strawberry plants.